Zuckerberg stressed so many times that the Facebook mission was to “bring the world closer together,” or some version of that, that it became, for me at least, an Orwellian-like slogan with fascist overtones. I realize the word fascism, under the Trump presidency, is getting used a lot these days, but Zuckerberg’s constant repetition of the refrain gave it an eerie Big-Brother quality and his refusal to simply concede openly that Facebook exists to make money made it The Big Lie. What’s Zuckerberg and Facebook going to do with the world once it’s all brought together under one platform? The idea that money is somehow secondary to the mission of Facebook is ludicrous, just another corporate deflection. For the record, Facebook deploys personal data to micro-target its users for advertising that generates billions of dollars of year in revenues. That is why it exists.
One thing Facebook has in common with old-school capitalism is the immoral idea of making money no matter what the social or political or human cost. There’s really nothing new here in the treachery caused by greed. What’s new is the magnitude of the advertising lie and the fact it was based on selling nothing physically tangible to people, just mostly generic “likes” or, to put it another way, fleeting moments of temporary acceptance. That’s hardly worth the demise of democracy.